Complete SEO optimization guide for blogger:
This is a complete guide on search engine optimization for blogger blogspot blogs.There are thousands of new blogger blogs made everyday.This is because it's a free blogging platform.So anyone can make a new blog at any time.But only a few of those blogs get their place in SERP's or search engine results page.The problem is not on the blogger platform but is rather in poor search engine optimization.You have to increase your seo properly so that people can find you in results page whenever they want to find some thing on google, bing or yahoo.So here you will get the 10 best tips and tricks to improve on page seo for blogger.Why is SEO so important?
Search
engine optimization is as important as writing an article.No matter how
high quality article you have written,it will not rank well on search
engines if you have not done proper seo.There are a number of steps
involved in search engine optimization of blogger blog.First you have to
decide what niche you will write articles on.Then you have to do
keyword research which is the most important aspect of seo.Once you have
done that,you have to place your keywords the right way in your
title,tags,description and other text.Also try to avoid keyword
stuffing.This guide will help you in completely seo optimizing blogspot blog.
Full tutorial to improve SEO on blogger blog:
Follow
the steps given below to boost the search rankings of your blogger blog
within minutes.Once you have applied these tricks on your blogspot
blog,you will see a significant increase in your search rankings and
seo.So here are the best tricks to improve seo on blogger.
1.Seo optimize blogger post title
When
you post an article on a blogger blog, you will see that in your
browser tabs and in search results, the title of your blog comes from
the title of your post.This is not good in terms of SEO of your blog
posts.The title of your blog post should come before the main title of
your blog.
To make this happen, go to blogger dashboard > theme > edit HTML.
Look for the code given below by pressing ctrl+f.
Now replace the above code with the one given below:
2.Write a good meta description
It is extremely important to write down your meta description.It helps search engines a lot in determining what your blog is all about.When someone searches for your blogger blog.the description that comes under its link is the meta description.So don't forget to write down your meta description to increase the SEO of your blogger blog.To write a meta description,go to dashboard > settings > search preferences.Under meta tags,edit the description.Make sure your description does not exceed 150 letters.
Tips to write better meta description:
- Add your main keywords that your blog is about in the description.
- Avoid keyword stuffing.These means don't repeat the same keyword in your description several times.Try to use synonyms of those keywords instead.For example, if your channel is on cooking, add other keywords such as baking that match your main keywords.
- Try to include all the main topics that your site is covering.
- Your meta description should be such that it describes your whole blogger blog in 150 letters.
- Only add keywords that are relevant to your blogger blog.Don't try to cheat search engines.
3.Write search description for every blogger blog post
This is as important as your meta description.Whenever you post an article on your blogger blog,always write the search description of your posts.It works as same as meta description.The only difference is meta description is for your whole blog while the search description is only for your posts.So make sure you write your search description every time while making a post.To write your post's search description, go to post settings at the write panel and click on search description.Now write down the search description for your particular post.
How to write a good search description?
To write a good search description, follow the tips given below:
- Don't copy paste your post title in the search description.Doing so will not be of any use for you and will cause problems like keywords stuffing.
- Add the main keywords first in your search description that you want to rank on search results.
- Then add the synonyms of your main keywords properly.
4.Add custom robots.txt file
Adding
a custom robots.txt while is beneficial.This helps the crawler robots
know what pages to crawl and what to avoid.This makes crawling your
blogspot blog efficient and better.It also avoid the problem of
duplicate links.Follow the steps below to add custom robots.txt file to
your blogger blog.
Go
to blogger dashboard > settings > search preferences.Click on the
edit custom robots.txt and click yes to enable it.Now copy the code
given below and paste it in the field.Then click save changes.Please
replace highlighted URL with your blogger blog's URL.
5.Enable custom robot header tags
This
is also very helpful in increasing the SEO of your blogger blog.Custom
robot header tags tell what things should be indexed and what not to be
indexed.So it helps search engines index your blog properly.
To
enable custom robot header tags,go to dashboard > settings >
search preferences.Under crawlers and indexing, click edit custom robot
header tags and click yes to enable them.Now set the parameters as shown
in the picture below.
6.Increase SEO of blogger posts
This
is as important as the SEO of your blogger blog.You should get your
posts or articles ranked as well.So for that, you will first have to do
proper keyword research.Find your keywords and then follow the steps
below to improve the SEO of your blogger blog.
1.Blogger post title
Your
title should not contain more than 50 letters.Adding more than 55
characters in your post title will cause your title to break in the
search results which is no good in terms of search engine
optimization.Add your main keywords in your title.
2.Use headings properly
Use
h1,h2 and h3 headings properly.H1 heading should be used once only
while h2 and h3 can be used as many times as you want.But make sure you
use them properly.
3.The length of blogger posts:
Your
post should be at least 500 words long.This is very important in terms
of SEO.Google and Adsense also like long posts.It will help you rank
higher than your competitors.
4.Keyword density:
The
keyword density should be between 2.5% to 3.5%.This is not very
important and most of the time does not affect your SEO.So don't worry
about it.
5.Add proper permalinks:
You
can add your permalink before you publish your article.Add SEO friendly
permalink.Remove the words such as "for, to, be, is, that"e.t.c and
only keep your main keywords.
To
add the custom permalink to blogger post, click on the permalink option
under post settings.Then click on add custom permalink.Now add your
keywords and click done.
6.Search description and labels/tags
Add
proper search description and relevant tags or labels for your blogger
post.This will help you increase the SEO of your blogger blog post.The
search description should be no longer than 140 characters unless it is
necessary to add more words.
7.SEO optimize blogger post images
You
need to consider five things if you want to seo optimize your blogger
post images.Name of your image file, captions, Alt text, title text and
the size of your images.
1.Image name
When
you save your image file, give it a proper name about what that image
is of.This helps search engines in determining what your image is about
and will increase the SEO of your blogger blog post images.
2.Alt text and title text
ALT
text is for search engines to help them know what your image is
about.The title text has nothing to do with the SEO.To add alt text and
title text,click on your blogger post image and click on properties.Now
add your alt text and title text in the fields.This will help you a lot
in optimizing SEO of your blogger images.
3.Captions
Captions
are both for the search engines and the readers so it is also very
important in SEO optimization.To add captions to your blogger
images,click on them and click on add captions.Now give the proper
captions on what the image is about and save it.This is very important
in term of search engine optimization.
4.Image size
The
size of your image should be small.Use image compressors such as
Shrink-o-matic before uploading them to your blogger posts.Lesser the
size of your images faster will be your blog's loading speed and hence
it will increase your blogger blog's seo.
8.Add blogger to webmaster tools
Google
webmaster tools can help you big time to boost the SEO of your blogspot
blog.Go to settings > search preferences > google search console
and click edit.Now login to webmaster tools and add your blogger blog as
your property.To confirm it,use the tags option.Follow the instructions
to confirm your property.
9.Add site map for blogger
A
site map helps the crawlers to index your blogger blog properly.By
adding a site map you will provide the crawlers with the structure of
your blogspot blog which is a very good thing in terms of SEO.
To add site map,go to webmaster tools > search console > crawl > sitemap > add/test sitemap.
Now copy and paste following code in the field.
After that, click submit.
10.Get blogger blog appear in search results
This is going to be very helpful for your blogspot blog.Now that you have added your blogspot blog in the google webmaster tools, go to search console and find an option named "Crawl" click on it and then click on the index as Google.Now fetch your main blogspot URL and the URL of your posts one by one.To check the results, go to google search and type in you blogspot address and then search.Congratulations! your blogspot blog along with your posts is now appearing in the search results.
Final words:
These
were all the best steps and trick to take the SEO of your blogger
blogspot blog to a new level.I hope you like this seo guide for
blogspot. After doing all this,you should focus on your content.Write
high quality original content.This tutorial was made to help you in
optimizing your site's seo.
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